Work:
Spagnuolo's Branding
Spagnuolo’s had been using several different logos and types of signage throughout their store and in the community and needed a unified brand look. FORGE created a foundation with a brandmark that resembled drizzled chocolate, and combined it with elements that give the mark a hometown, hand-crafted feel. The logo aligns with the shop’s fun persona, but positions Spagnuolo’s into the realm of high-end chocolatiers.
Thanks to Lindsey Kellis at Link Creative for the hand-lettering.
Client Information
Well-known throughout the state of Michigan, Spagnuolo’s is a third-generation Italian chocolatier specializing in hand-made chocolates and homemade ice cream.