FORGE | where ideas take shape

How to Select a Website Design Firm, Part 2 by Ben Callahan

Finding an organization with the technical skill to manage your project can be difficult, especially if you don’t have a technical background. The field of website development is constantly changing and growing. Taking the time to find a trustworthy and technically savvy firm will pay it’s dividends many times over.

Marketing: An Investment, Not an Expense by Chad Mullins

This article contains two portions from the fifth presentation by Chad Mullins.

The quote, “I know that half of my advertising budget is wasted, but I’m not sure which half,” is credited to John Wanamaker. These words may have been uttered almost a hundred years ago, but the message still holds true today.

Social Media by Ryan Clark

Social media and email have a broad reach, but they must be focused and targeted in order to be effective. And in order to focus your social media communications you must first figure out the type of conversation you want to have, who you want to have it with, where you want that conversation to take place, and how frequently it will happen.

Online Giving Usability by Ben Callahan

What nonprofit wouldn’t like more money for their organization? Though the process of raising funds may not be pleasant, the reality is that nonprofits need money to run.

Advancements in technology and services can help nonprofits take fundraising to the next level: the Internet. There are many resources that your organization can use to help receive money from donors.

Free Branding and Marketing Lectures by Maria Norman

Here at FORGE, there’s a little bit of professor in us all. So we relish in any opportunity to give informational presentations. On Friday, April the 12th, FORGE gave a talk that was hosted by the Troy Chamber of Commerce.

How to Select a Website Design Firm, An Introduction by Ben Callahan

Part one of a series of articles with detailed information on how to select a website design firm that you can trust, that knows their stuff, that’s easy to work with and who can give you results.

Education First by Chad Mullins

At FORGE, we understand and embrace the necessary role of educating our clients about branding and marketing. As a small business owner, you must be an expert in your field, not in ours. This article highlights how our approach to education can truly benefit your organization.