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	<title>FORGE Blog &#187; Process</title>
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		<title>Social Media</title>
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		<pubDate>Wed, 12 May 2010 18:53:46 +0000</pubDate>
		<dc:creator>Ryan Clark</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=321</guid>
		<description><![CDATA[Social media and email have a broad reach, but they must be focused and targeted in order to be effective. And in order to focus your social media communications you must first figure out the type of conversation you want to have, who you want to have it with,  where you want that conversation to take place, and how frequently it will happen.]]></description>
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		<title>Letter Trimmings</title>
		<link>http://forgeideas.com/blog/letter-trimmings/</link>
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		<pubDate>Fri, 30 Apr 2010 14:14:12 +0000</pubDate>
		<dc:creator>Ryan Clark</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Poster]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=332</guid>
		<description><![CDATA[
We&#8217;ve been going through X-Acto blades en masse these last couple of days. It&#8217;s nice to get back to the basics of hand-cut paper here at FORGE, where craft is still alive and well. Just wait for the final product!

]]></description>
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		<title>Effective Brand Messaging</title>
		<link>http://forgeideas.com/blog/effective-brand-messaging/</link>
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		<pubDate>Mon, 26 Apr 2010 13:20:18 +0000</pubDate>
		<dc:creator>Jän Ostendorf</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Process]]></category>

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		<description><![CDATA[When presenting the concept of branding, it can quickly get complicated––which is exactly what branding tries to avoid. Upon hearing the word “branding,” some people may think of burning a symbol on a cow’s rear, but it has evolved into something much more intricate and involved over the years.]]></description>
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