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Social Media
Social media and email have a broad reach, but they must be focused and targeted in order to be effective. And in order to focus your social media communications you must first figure out the type of conversation you want to have, who you want to have it with, where you want that conversation to take place, and how frequently it will happen.
Read moreBe Prepared
If I had eight hours to chop down a tree, I’d spend six sharpening my ax.
Abraham Lincoln
Letter Trimmings
We’ve been going through X-Acto blades en mass these last couple days. It’s nice to get back to the basics of hand-cut paper here at FORGE, where craft is still alive and well. Just wait for the final product!
Read moreEffective Brand Messaging
When presenting the concept of branding, it can quickly get complicated––which is exactly what branding tries to avoid. Upon hearing the word “branding,” some people may think of burning a symbol on a cow’s rear, but it has evolved into something much more intricate and involved over the years.
Read moreIterative Design
Photoshop can only get you so far. Designers have a very good idea of what an end product should be, and create designs based on the assumed end goal. Unfortunately, designs can’t cover every base and possible outcome. It just doesn’t work out that way. Sorry.
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