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	<title>FORGE Blog &#187; Marketing</title>
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		<title>Twain Talks Marketing</title>
		<link>http://forgeideas.com/blog/twain-talks-marketing/</link>
		<comments>http://forgeideas.com/blog/twain-talks-marketing/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 19:38:01 +0000</pubDate>
		<dc:creator>Chad Mullins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Quotes]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=573</guid>
		<description><![CDATA[In order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to attain. 
Mark Twain]]></description>
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		<title>Brand Congruency</title>
		<link>http://forgeideas.com/blog/brand-congruency/</link>
		<comments>http://forgeideas.com/blog/brand-congruency/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 17:18:54 +0000</pubDate>
		<dc:creator>Jän Ostendorf</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand Congruency]]></category>
		<category><![CDATA[Brandmarks]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=556</guid>
		<description><![CDATA[If we were to fit the concept of brand congruency into a can, it would be identity, customer service, marketing, advertising, and business operations all condensed down to accurately represent a brand. It’s when everything jives with what someone expects when interacting or receiving a message from a company.]]></description>
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		<title>Marketing: An Investment, Not an Expense</title>
		<link>http://forgeideas.com/blog/marketing-an-investment-not-an-expense/</link>
		<comments>http://forgeideas.com/blog/marketing-an-investment-not-an-expense/#comments</comments>
		<pubDate>Mon, 24 May 2010 20:09:43 +0000</pubDate>
		<dc:creator>Chad Mullins</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=432</guid>
		<description><![CDATA[This article contains two portions from the fifth presentation by Chad Mullins.
 
The quote, “I know that half of my advertising budget is wasted, but I’m not sure which half,” is credited to John Wanamaker. These words may have been uttered almost a hundred years ago, but the message still holds true today.



Especially administrators in [...]]]></description>
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		<title>Social Media</title>
		<link>http://forgeideas.com/blog/social-media/</link>
		<comments>http://forgeideas.com/blog/social-media/#comments</comments>
		<pubDate>Wed, 12 May 2010 18:53:46 +0000</pubDate>
		<dc:creator>Ryan Clark</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=321</guid>
		<description><![CDATA[Social media and email have a broad reach, but they must be focused and targeted in order to be effective. And in order to focus your social media communications you must first figure out the type of conversation you want to have, who you want to have it with,  where you want that conversation to take place, and how frequently it will happen.]]></description>
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		<title>Visually Communicating the Brand</title>
		<link>http://forgeideas.com/blog/visually-communicating-the-brand/</link>
		<comments>http://forgeideas.com/blog/visually-communicating-the-brand/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 21:32:36 +0000</pubDate>
		<dc:creator>Jeremy Loyd</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=324</guid>
		<description><![CDATA[This article is derived from the second presentation by Jeremy Loyd
Communicating your brand doesn’t stop with the completion of the brandmark or logo. In fact, it never really stops. Absolutely anything––a pamphlet, a sign, an employee, a website––communicates your brand. The technical term is touchpoint, and it’s any way a potential client or donor comes [...]]]></description>
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		<title>Effective Brand Messaging</title>
		<link>http://forgeideas.com/blog/effective-brand-messaging/</link>
		<comments>http://forgeideas.com/blog/effective-brand-messaging/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 13:20:18 +0000</pubDate>
		<dc:creator>Jän Ostendorf</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=314</guid>
		<description><![CDATA[When presenting the concept of branding, it can quickly get complicated––which is exactly what branding tries to avoid. Upon hearing the word “branding,” some people may think of burning a symbol on a cow’s rear, but it has evolved into something much more intricate and involved over the years.]]></description>
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		<title>Free Branding and Marketing Lectures</title>
		<link>http://forgeideas.com/blog/free-branding-and-marketing-lectures/</link>
		<comments>http://forgeideas.com/blog/free-branding-and-marketing-lectures/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 20:57:19 +0000</pubDate>
		<dc:creator>Rob Harr</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=297</guid>
		<description><![CDATA[Here at FORGE, there's a little bit of professor in us all. So we relish in any opportunity to give informational presentations. On Friday, April the 12th, FORGE gave a talk that was hosted by the Troy Chamber of Commerce.]]></description>
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		<title>A Modern Eden Featured on Design Sites</title>
		<link>http://forgeideas.com/blog/a-modern-eden-featured-on-design-sites/</link>
		<comments>http://forgeideas.com/blog/a-modern-eden-featured-on-design-sites/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 19:57:27 +0000</pubDate>
		<dc:creator>Rob Harr</dc:creator>
				<category><![CDATA[A Modern Eden]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=281</guid>
		<description><![CDATA[We have been nurturing our latest side project, A Modern Eden, for months. Last week was the time to bring it out in the world and see if we did a good job raising it. According to the degree of attention it is getting, we think we did a decent job of parenting. ]]></description>
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		<title>Education First</title>
		<link>http://forgeideas.com/blog/education-first/</link>
		<comments>http://forgeideas.com/blog/education-first/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 22:03:57 +0000</pubDate>
		<dc:creator>Chad Mullins</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=13</guid>
		<description><![CDATA[At FORGE, we understand and embrace the necessary role of educating our clients about branding and marketing. As a small business owner, you must be an expert in your field, not in ours. This article highlights how our approach to education can truly benefit your organization.]]></description>
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