Where FORGE (the proud owner of Sparkbox, re:play, and A Modern Eden)
chronicles their latest musings, lectures, and epiphanies.
Visually Communicating the Brand
This article is derived from the second presentation by Jeremy Loyd
Communicating your brand doesn’t stop with the completion of the brandmark or logo. In fact, it never really stops. Absolutely anything––a pamphlet, a sign, an employee, a website––communicates your brand. The technical term is touchpoint, and it’s any way a potential client or donor comes [...]
Effective Brand Messaging
When presenting the concept of branding, it can quickly get complicated––which is exactly what branding tries to avoid. Upon hearing the word “branding,” some people may think of burning a symbol on a cow’s rear, but it has evolved into something much more intricate and involved over the years.
Read moreA Modern Eden Featured on Design Sites
We have been nurturing our latest side project, A Modern Eden, for months. Last week was the time to bring it out in the world and see if we did a good job raising it. According to the degree of attention it is getting, we think we did a decent job of parenting.
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