FORGE | where ideas take shape

Marketing: An Investment, Not an Expense by Chad Mullins

This article contains two portions from the fifth presentation by Chad Mullins.

The quote, “I know that half of my advertising budget is wasted, but I’m not sure which half,” is credited to John Wanamaker. These words may have been uttered almost a hundred years ago, but the message still holds true today.

Being Successful by Jän Ostendorf

Human interaction is still human interaction. Being successful with it has not changed. What has changed is where and how it’s done.
Jän