Where FORGE (the proud owner of Sparkbox, re:play, and A Modern Eden)
chronicles their latest musings, lectures, and epiphanies.
Brand Congruency
If we were to fit the concept of brand congruency into a can, it would be identity, customer service, marketing, advertising, and business operations all condensed down to accurately represent a brand. It’s when everything jives with what someone expects when interacting or receiving a message from a company.
Read moreVisually Communicating the Brand
This article is derived from the second presentation by Jeremy Loyd
Communicating your brand doesn’t stop with the completion of the brandmark or logo. In fact, it never really stops. Absolutely anything––a pamphlet, a sign, an employee, a website––communicates your brand. The technical term is touchpoint, and it’s any way a potential client or donor comes [...]
Effective Brand Messaging
When presenting the concept of branding, it can quickly get complicated––which is exactly what branding tries to avoid. Upon hearing the word “branding,” some people may think of burning a symbol on a cow’s rear, but it has evolved into something much more intricate and involved over the years.
Read moreFree Branding and Marketing Lectures
Here at FORGE, there’s a little bit of professor in us all. So we relish in any opportunity to give informational presentations. On Friday, April the 12th, FORGE gave a talk that was hosted by the Troy Chamber of Commerce.
Read moreEducation First
At FORGE, we understand and embrace the necessary role of educating our clients about branding and marketing. As a small business owner, you must be an expert in your field, not in ours. This article highlights how our approach to education can truly benefit your organization.
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