Free Branding and Marketing Lectures by Rob Harr

Here at FORGE, there’s a little bit of professor in us all. So we relish in any opportunity to give informational presentations. On Friday, April the 12th, FORGE gave a talk that was hosted by the Troy Chamber of Commerce.

“Branding and Marketing Techniques for Not-for-profits” was the title of the presentation. The five topics on the agenda were:

• Effective Brand Messaging
• Visually Communicating the Brand
• Online Giving: Usability and the Power of Content
• Email and Social Media Marketing
• Marketing: An Investment, not an Expense

After all was said and done, FORGE realized there were some nuggets of educational gold. Therefore, we are going to be wrapping each topic into a nicely-packaged blog for your reading enjoyment.

Stay posted to read a synopsis of each presentation.

Ben talking about the power of content

Jän discussing how organizations can effectively communicate a brand

Chad explaining marketing may be expensive initially, but pays off in the long run