Where FORGE (the proud owner of Sparkbox, re:play, and A Modern Eden)
chronicles their latest musings, lectures, and epiphanies.
Why Social Media Matters to Your Company
There’s a lot of talk about social media today. It’s quickly becoming obvious that it’s not going away. Social media isn’t a fad––but rather a way we communicate. In 2010, an estimated 96% of Generation Y uses social media. Facebook and Twitter have given marketers a powerful tool to target people in a way that was unimaginable even ten years ago. Companies today are trying to figure out the best way to get involved in the conversation, but often shy away.
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Social media and email have a broad reach, but they must be focused and targeted in order to be effective. And in order to focus your social media communications you must first figure out the type of conversation you want to have, who you want to have it with, where you want that conversation to take place, and how frequently it will happen.
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