Twain Talks Marketing by Chad Mullins

In order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to attain.
Mark Twain

Brand Congruency by Jän Ostendorf

If we were to fit the concept of brand congruency into a can, it would be identity, customer service, marketing, advertising, and business operations all condensed down to accurately represent a brand. It’s when everything jives with what someone expects when interacting or receiving a message from a company.

Why Social Media Matters to Your Company by Libby Whittaker

There’s a lot of talk about social media today. It’s quickly becoming obvious that it’s not going away. Social media isn’t a fad––but rather a way we communicate. In 2010, an estimated 96% of Generation Y uses social media. Facebook and Twitter have given marketers a powerful tool to target people in a way that was unimaginable even ten years ago. Companies today are trying to figure out the best way to get involved in the conversation, but often shy away.

Marketing: An Investment, Not an Expense by Chad Mullins

This article contains two portions from the fifth presentation by Chad Mullins.

The quote, “I know that half of my advertising budget is wasted, but I’m not sure which half,” is credited to John Wanamaker. These words may have been uttered almost a hundred years ago, but the message still holds true today.

Free Branding and Marketing Lectures by Rob Harr

Here at FORGE, there’s a little bit of professor in us all. So we relish in any opportunity to give informational presentations. On Friday, April the 12th, FORGE gave a talk that was hosted by the Troy Chamber of Commerce.