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	<title>FORGE Blog &#187; Education</title>
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	<description>The Blog of FORGE</description>
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		<title>Rework</title>
		<link>http://forgeideas.com/blog/rework/</link>
		<comments>http://forgeideas.com/blog/rework/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 22:04:28 +0000</pubDate>
		<dc:creator>Jän Ostendorf</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=693</guid>
		<description><![CDATA[I read the book Rework, by Jason Fried &#038; David Heinemeier Hansson, recently and wanted to get a few subjects that stood out to me in a blog post before I forgot. Repetition helps you remember, so maybe I am doing this more for me than I am doing it for anyone else. But if you’re reading this, enjoy, and then go buy and read the book. It’s well worth the read and allows your mind to marvel at the freedom the digital economy has brought.]]></description>
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		<title>Making Ideas Happen at MYOB 2010</title>
		<link>http://forgeideas.com/blog/making-ideas-happen-at-myob-2010/</link>
		<comments>http://forgeideas.com/blog/making-ideas-happen-at-myob-2010/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 21:28:06 +0000</pubDate>
		<dc:creator>Jeremy Loyd</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=642</guid>
		<description><![CDATA[Scott started off by saying that most ideas never happen. Period. It seems like such a depressing statement, but it’s true. It’s a statement that rings true with me, personally, as I have a long list of ideas (good and bad) that I’ve accumulated over the years and most of them have never seen the light of day. So why is it that we rarely act on the ideas we have? It seems our creative tendencies get in the way. We (as creatives) are constantly looking for that creative “high”––that next great idea––and when we get one, we want the next. It’s an intimidating proposition to be confronted with all of the tasks that must be completed in order to execute an idea. It's easier to think of the next idea and get that high that we love than to execute the previous idea.]]></description>
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		<title>MYOB Conference 2010</title>
		<link>http://forgeideas.com/blog/myob-conference-2010/</link>
		<comments>http://forgeideas.com/blog/myob-conference-2010/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 19:40:54 +0000</pubDate>
		<dc:creator>Chad Mullins</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=613</guid>
		<description><![CDATA[While it’s easy to dismiss conferences purely as fun, the 2010 MYOB conference was one of the most enlightening and challenging times of my career. The conference offered a unique opportunity to gather with professionals of a similar nature and discuss our relative businesses.]]></description>
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		<title>Mind Your Own Business Conference 2010</title>
		<link>http://forgeideas.com/blog/mind-your-own-business-conference-2010/</link>
		<comments>http://forgeideas.com/blog/mind-your-own-business-conference-2010/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 19:06:17 +0000</pubDate>
		<dc:creator>Rob Harr</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=615</guid>
		<description><![CDATA[Two of FORGE&#8217;s partners, Chad Mullins and Jeremy Loyd, just got back from the Mind Your Own Business Conference 2010 in New York City. Presented by Bryn Mooth of HOW Magazine and David Baker of ReCourses, Inc., the management conference was October 12th through the 14th.
According to the MYOB site, the conference contained &#8220;3 days of close-up, [...]]]></description>
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		<title>Why Social Media Matters to Your Company</title>
		<link>http://forgeideas.com/blog/why-social-media-matters-to-your-company/</link>
		<comments>http://forgeideas.com/blog/why-social-media-matters-to-your-company/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 17:06:26 +0000</pubDate>
		<dc:creator>Libby Whittaker</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=529</guid>
		<description><![CDATA[There’s a lot of talk about social media today. It’s quickly becoming obvious that it’s not going away. Social media isn’t a fad––but rather a way we communicate. In 2010, an estimated 96% of Generation Y uses social media. Facebook and Twitter have given marketers a powerful tool to target people in a way that was unimaginable even ten years ago. Companies today are trying to figure out the best way to get involved in the conversation, but often shy away.]]></description>
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		<item>
		<title>Marketing: An Investment, Not an Expense</title>
		<link>http://forgeideas.com/blog/marketing-an-investment-not-an-expense/</link>
		<comments>http://forgeideas.com/blog/marketing-an-investment-not-an-expense/#comments</comments>
		<pubDate>Mon, 24 May 2010 20:09:43 +0000</pubDate>
		<dc:creator>Chad Mullins</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=432</guid>
		<description><![CDATA[This article contains two portions from the fifth presentation by Chad Mullins.
 
The quote, “I know that half of my advertising budget is wasted, but I’m not sure which half,” is credited to John Wanamaker. These words may have been uttered almost a hundred years ago, but the message still holds true today.



Especially administrators in [...]]]></description>
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		<title>Social Media</title>
		<link>http://forgeideas.com/blog/social-media/</link>
		<comments>http://forgeideas.com/blog/social-media/#comments</comments>
		<pubDate>Wed, 12 May 2010 18:53:46 +0000</pubDate>
		<dc:creator>Ryan Clark</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=321</guid>
		<description><![CDATA[Social media and email have a broad reach, but they must be focused and targeted in order to be effective. And in order to focus your social media communications you must first figure out the type of conversation you want to have, who you want to have it with,  where you want that conversation to take place, and how frequently it will happen.]]></description>
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		<title>Visually Communicating the Brand</title>
		<link>http://forgeideas.com/blog/visually-communicating-the-brand/</link>
		<comments>http://forgeideas.com/blog/visually-communicating-the-brand/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 21:32:36 +0000</pubDate>
		<dc:creator>Jeremy Loyd</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=324</guid>
		<description><![CDATA[This article is derived from the second presentation by Jeremy Loyd
Communicating your brand doesn’t stop with the completion of the brandmark or logo. In fact, it never really stops. Absolutely anything––a pamphlet, a sign, an employee, a website––communicates your brand. The technical term is touchpoint, and it’s any way a potential client or donor comes [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Effective Brand Messaging</title>
		<link>http://forgeideas.com/blog/effective-brand-messaging/</link>
		<comments>http://forgeideas.com/blog/effective-brand-messaging/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 13:20:18 +0000</pubDate>
		<dc:creator>Jän Ostendorf</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=314</guid>
		<description><![CDATA[When presenting the concept of branding, it can quickly get complicated––which is exactly what branding tries to avoid. Upon hearing the word “branding,” some people may think of burning a symbol on a cow’s rear, but it has evolved into something much more intricate and involved over the years.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Branding and Marketing Lectures</title>
		<link>http://forgeideas.com/blog/free-branding-and-marketing-lectures/</link>
		<comments>http://forgeideas.com/blog/free-branding-and-marketing-lectures/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 20:57:19 +0000</pubDate>
		<dc:creator>Rob Harr</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://forgeideas.com/blog/?p=297</guid>
		<description><![CDATA[Here at FORGE, there's a little bit of professor in us all. So we relish in any opportunity to give informational presentations. On Friday, April the 12th, FORGE gave a talk that was hosted by the Troy Chamber of Commerce.]]></description>
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