Where FORGE (the proud owner of Sparkbox, re:play, and A Modern Eden)
chronicles their latest musings, lectures, and epiphanies.
Twain Talks Marketing
In order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to attain.
Mark Twain
Brand Congruency
If we were to fit the concept of brand congruency into a can, it would be identity, customer service, marketing, advertising, and business operations all condensed down to accurately represent a brand. It’s when everything jives with what someone expects when interacting or receiving a message from a company.
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