FORGE | where ideas take shape

Marketing: An Investment, Not an Expense by Chad Mullins

This article contains two portions from the fifth presentation by Chad Mullins.

The quote, “I know that half of my advertising budget is wasted, but I’m not sure which half,” is credited to John Wanamaker. These words may have been uttered almost a hundred years ago, but the message still holds true today.

Social Media by Ryan Clark

Social media and email have a broad reach, but they must be focused and targeted in order to be effective. And in order to focus your social media communications you must first figure out the type of conversation you want to have, who you want to have it with, where you want that conversation to take place, and how frequently it will happen.

Be Prepared by Rob Harr

If I had eight hours to chop down a tree, I’d spend six sharpening my ax.
Abraham Lincoln

Online Giving Usability by Ben Callahan

What nonprofit wouldn’t like more money for their organization? Though the process of raising funds may not be pleasant, the reality is that nonprofits need money to run.

Advancements in technology and services can help nonprofits take fundraising to the next level: the Internet. There are many resources that your organization can use to help receive money from donors.

Mom’s Nite Out by Ryan Clark

We’re currently inundated with giveaways for the Mom’s Nite Out event we are sponsoring tonight, along with fellow sponsors Kroger, Subway, and Good Samaritan Hospital, to name a few. A small number of local area moms will be treated to a sneak peak of A Modern Eden, as well as tons of prizes and giveaways! [...]

Word of the Day by Andy Rossi

Ensmallenize
verb
To shrinken, make smaller.
Coined by Andy