Marketing: An Investment, Not an Expense by Chad Mullins

This article contains two portions from the fifth presentation by Chad Mullins.

The quote, “I know that half of my advertising budget is wasted, but I’m not sure which half,” is credited to John Wanamaker. These words may have been uttered almost a hundred years ago, but the message still holds true today.

Social Media by Ryan Clark

Social media and email have a broad reach, but they must be focused and targeted in order to be effective. And in order to focus your social media communications you must first figure out the type of conversation you want to have, who you want to have it with, where you want that conversation to take place, and how frequently it will happen.

Mom’s Nite Out by Ryan Clark

We’re currently inundated with giveaways for the Mom’s Nite Out event we are sponsoring tonight, along with fellow sponsors Kroger, Subway, and Good Samaritan Hospital, to name a few. A small number of local area moms will be treated to a sneak peak of A Modern Eden, as well as tons of prizes and giveaways! [...]

Word of the Day by Andy Rossi

Ensmallenize
verb
To shrinken, make smaller.
Coined by Andy